3P SECURED
BRAND IDENTITY
CLIENT
3P SECURED
YEAR
2022
SERVICES
NEW LOGO
BRAND IDENTITY
LANDING PAGE
LICENSED & EXPERIENCED INSPECTORS
3P Secured links licensed, professional inspectors to homeowners. ensuring projects are completed correctly and by code. We designed a logo and landing page to launch the brand.
CREATING A UNIQUE LOGOMARK
This logo concept incorporates an abstract illustrated gorilla. A gorilla is calm, and unaggressive unless provoked. They are also highly intelligent and capable of problem solving. We felt this symbol best represents 3P Secured’s purpose and was a unique identifier
GORILLA
The provokable nature of the gorilla is what we decided would best communicate 3P Secured’s mission
BOLT SHAPE
The hexagon bolt shape of the logo represents construction
TYPOGRAPHY
The sharp and clean font choice here communicates professionalism and modernism
CREATING A UNIQUE LOGOMARK
This logo concept incorporates an abstract illustrated gorilla. A gorilla is calm, and unaggressive unless provoked. They are also highly intelligent and capable of problem solving. We felt this symbol best represents 3P Secured’s purpose and was a unique identifier
GORILLA
The provokable nature of the gorilla is what we decided would best communicate 3P Secured’s mission
BOLT SHAPE
The hexagon bolt shape of the logo represents construction
TYPOGRAPHY
The sharp and clean font choice here communicates professionalism and modernism
3P SECURED’S IDENTITY
We gave a professional modern look to 3P Secured’s brand identity with dark grey and white being the main palette and a pop of bright orange to call out important information and keep the look visually exciting. We used the hexagon shape from the logo as a pattern for the rest of the brand identity to use on the site and other marketing collateral.
LOGO CHARACTER
When creating the gorilla icon, we also created a few different styles to his body positioning that could be used on various branding material but still tie to the brand. The monocle worn by the gorilla represents inspection.
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