- Discovery
- Strategy
- Identity
- Development
- Rollout
Discovery
The goal is to have an objective understanding of your current brand, the market that you’re in or want to enter, and the audience that you would like to target with the rebrand. This research will align your business goals with your brand strategy and maximize the brand’s long-term success.
Key information to gather in this phase are your brand’s offerings and differentiators, your competitors’ positioning and brand messaging, and your target audience needs and wants. If you want to become a market leader, it’s imperative to have a comprehensive understanding of who you are as a brand, how your audience perceives you, and where you stand in the competitive landscape.
Strategy
After a successful brand discovery, it is time to create your brand strategy! In this step, you want to define your brand’s purpose, positioning, communication pillars and brand values.
Formulating these core pieces of your brand identity will serve as the foundation for all your marketing initiatives and as a guide to help your team maintain brand consistency. An effective brand strategy will play a big role in attracting the right audience, increasing their loyalty, and increasing your market share.
Identity
A brand visual identity is far more than just a logo. It is the visual representation of your brand’s purpose, personality and values. It’s important to work with what we gathered from the discovery and strategy phases as it enables us to create an authentic identity that resonates with your team and your audience. Visual identity elements typically include your logo, iconography, typography and colors. It is summarized in a brand style guide, which provides a guideline for using the brand elements, such as logo placement, color usage, and typography, to maintain consistency and strengthen brand recognition.
Development
The next phase in the rebranding process is brand execution. The execution phase includes all the instances in which your brand engages its audience, including internal, external, online and offline communication. During this phase, the focus is on key marketing efforts that are vital to business growth, such as website design, social media campaigns, email marketing, advertising, and business cards. To ensure that your marketing efforts are effective, each of these elements should be consistent with your new brand identity.
Rollout
This is the most exciting phase in rebranding. It is the activation of all your branding efforts. An alignment is achieved both internally and externally by ensuring your employees and customers understand your brand’s purpose at the deepest level. A brand rollout is an ongoing initiative that needs to be maintained to uphold brand authenticity. A great way to get the gears spinning is to plan a brand launch campaign to spread awareness of your rebrand, create excitement with your target audience and educate your existing customers about what to expect with the new change. This helps people buy-in to your new brand, and attract new faces!
You’re the best at what you do — but how will anyone know that until they actually work with you? Looks aren’t everything, but in the world of branding, they play a vital role in helping you stand out from the competition right off the bat. Set the stage to attract the clients you want with our visual identity services, designed to distill your differentiators into one cohesive, captivating package.
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Have you ever paid top-dollar for a marketing strategy only to receive a half-assed product that doesn’t align with your brand, needs, or goals? The truth is, creative agencies are everywhere — but it’s not always easy to find one that specializes in strategy. At NickelBronx, we make it our business to counteract the biggest agency pitfall out there: relying on the same overpriced, impersonal strategy every time. Sound a little too familiar? We hear you. That’s why we’ve worked so hard to stack a team of right-and-left-brain talent that comes together to build winning strategies you’ll never see twice.
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Love it or hate it, social media is here to stay. And in our minds, that’s a damn good thing, because it just so happens to be one of the most affordable and effective ways to grow your brand today. The only catch? Developing a successful social strategy is (much) easier said than done.
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