ARKRA
BRAND AND SITE
CLIENT
ARKRA
YEAR
2022
SERVICES
NEW LOGO
BRAND IDENTITY
UNIQUE VISUAL IDENTITY
Arkra was looking for something fun and different to stand out from their competitors. We created a unique out-of-box logo with pops of bright colors in their palette to get the brand rolling.
GIRAFFE LOGO ICON
We’ve developed this logo using a sans serif all lower case font to give a modern and approachable look. This concept also includes a simple and abstract icon of a pair of giraffes that can be used on its own. We kept the color scheme bright with an added navy to compliment the warm orange and yellow shades.
Two Giraffes
The two giraffes signifies collaboration and teamwork
Color Palette
We wanted a bright color palette that fit with the icon but also stood out.
Stylized
We also wanted the logo to be easily recognizable and have a clean readable look
GIRAFFE LOGO ICON
We’ve developed this logo using a sans serif all lower case font to give a modern and approachable look. This concept also includes a simple and abstract icon of a pair of giraffes that can be used on its own. We kept the color scheme bright with an added navy to compliment the warm orange and yellow shades.
Two Giraffes
The two giraffes signifies collaboration and teamwork
Color Palette
We wanted a bright color palette that fit with the icon but also stood out.
Stylized
We also wanted the logo to be easily recognizable and have a clean readable look
FULL BRAND GUIDELINES
As Arkra was just starting out, we wanted to make sure they had a comprehensive set of brand guidelines to use as they pushed out new marketing material, a new website, and more. This way, the brand wouldn’t lose its look and feel and Arkra can continue to stand out from its competition.