DOYEN CONSULTING
BRAND AND SITE
CLIENT
DOYEN CONSULTING
YEAR
2021
SERVICES
NEW LOGO
BRAND IDENTITY
RELIEF STARTS HERE
Doyen Consulting Group helps you to find relief for your family or yourself; Together, they help to facilitate change and they wanted a brand and site that would demonstrate this goal in the best way possible
Simple
We wanted the logo to emulate the brand tone and feel, so we stuck to a simple and elegant look
Icon
The unique icon for Doyen was created around
Modern
To give a modern and stylized look with their new logo, we chose this unique font
Simple
We wanted the logo to emulate the brand tone and feel, so we stuck to a simple and elegant look
Modern
To give a modern and stylized look with their new logo, we chose this unique font
Icon
The unique icon for Doyen was created around
COLORS AND TYPE
The goal of the branding elements here was to emulate a sense of calm with muted tones, and soft, elegant fonts. These brand decisions helped to navigate the design of the website and create a great user experience, by understanding the audience and their expectations.
FULL BRAND GUIDELINES
We created a full set of comprehensive brand guidelines to ensure our unique logo and brand choices would follow through upcoming marketing collateral and help when building out the brand.
AN IMMERSIVE WEBSITE EXPERIENCE
The Doyen website was a collaborative process to understand user needs and pain points to create a streamlined positive experience. We wanted the site to emulate calmness and peace of mind while also providing users with all the information they may need to book Doyen Consulting for themselves or their family.
WEBSITE HEADSHOT ILLUSTRATIONS
These headshot illustrations rolled out in Phase 2 of the website, to create a unique and outstanding ‘Meet Our Team’ page. Our NickelBronx designers worked to make this exciting idea come to life.
