JOE MECHLINSKI
PERSONAL BRAND
CLIENT
JOE MECHLINSKI
YEAR
2022
SERVICES
NEW LOGO
BRAND IDENTITY
WEB DESIGN
SHIFT THE WORK
Joe Mechlinski is an award-winning business leader and a New York Times bestselling author. He was looking for a unique stand-out logo to represent himself and his own brand.
CREATING A UNIQUE LOGOMARK
We played around with many concepts to create a distinctive look and feel for Joe’s personal brand. We landed on incorporating his initials inside a heart with a graffiti style pen. This logo design carried through the rest of his branding and site.
JOE'S INITIALS
To be unique to Joe, we wanted to somehow incorporate either his name or initials.
HEART
Joe had liked the idea of a heart representing his personality and we thought it would be a unique identifier
GRAFFITI
The graffiti look and feel was an ode to Joe’s background growing up in Baltimore
CREATING A UNIQUE LOGOMARK
We played around with many concepts to create a distinctive look and feel for Joe’s personal brand. We landed on incorporating his initials inside a heart with a graffiti style pen. This logo design carried through the rest of his branding and site.
JOE'S INITIALS
To be unique to Joe, we wanted to somehow incorporate either his name or initials.
HEART
Joe had liked the idea of a heart representing his personality and we thought it would be a unique identifier
GRAFFITI
The graffiti look and feel was an ode to Joe’s background growing up in Baltimore
JOE’S WEBSITE
We played around with many concepts to create a distinctive look and feel for Joe’s personal brand. We landed on incorporating his initials inside a heart with a graffiti style pen. This logo design carried through the rest of his branding and site.
